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Nintendo President says no price increase for Switch coming, despite component shortage

“We’re not considering that at this point”

In an interview with Nikkei, Nintendo’s President Shuntaro Furukawa discussed the state of the Switch amid the global semiconductor shortage. When asked about price increases for the Switch being a potential solution, given the current shortages, Furukawa said that was off the table.

“We’re not considering that at this point, for two reasons. In order to offer unique entertainment to a wide range of customers, we want to avoid pricing people out. Our competition is the variety of entertainment in the world, and we always think about pricing in terms of the value of the fun we offer.”

Interestingly, Furukawa revealed that the Switch OLED is actually less profitable than the other models, since costs have increased for shipping through various methods.

“For the time being, our OLED model will continue to be less profitable than our other models. Costs have undoubtedly increased for shipping not only by air, but also by sea. We’re thinking about what we can do.”

You can read the full interview on Nikkei Asia in English.

[Source: Nikkei Asia]