"My Mario" Product Line Available Today in the United States
The product line targets towards infants and toddlers is available today
Nintendo today announced that the "My Mario" product line that was previously exclusive to Japan is now available in the United States.
Targeted at the younger side of Nintendo's audience, this product line includes (but is not limited to) two wooden block sets, a free "Hello, Mario!" app for mobile devices (iOS/Android) and Switch/Switch 2 consoles, and soft toys such as a Mario plush and rattles. The line also includes Fisher-Price Little People toys featuring Mario characters.
Coming in Spring 2026, the product line will also include an "interactive 'Hello, Mario!' board book" published by Penguin Random House (link).
My Mario products are available in-stores at Nintendo New York and San Francisco. The full product line can be found here.